Point of View: A Retrospective of Joe Sedelmaier

Name: Point of View: A Retrospective of Joe Sedelmaier
Genre: Documentary
Released: 2009-10-23
Duration: 42 min
Rating: 0

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Year: 2009

Runtime: 42 min

Type: Movie

Genre: Documentary

Overview

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.