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Documentary
Generation Like
Year: 2014
Runtime: 54 min
Type: Movie
Genre: Documentary
Overview
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web â and exposes the game of cat-and-mouse that corporations are playing with them.
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